Under the background of the rapid rise of the Internet of Things industry, the implementation of the global concept of energy conservation and environmental protection, and the support of industry policies of various countries, the penetration rate of LED lighting products is constantly increasing, and intelligent lighting is becoming the focus of future industrial development.

With the growing maturity of the LED industry and the gradual saturation of the domestic market, more and more Chinese LED enterprises began to focus on the vast overseas market, showing a trend of collective going to sea. Obviously, in order to enhance product coverage and market share, major lighting brands will have fierce and lasting competition. So, which areas will be the potential market that can not be missed?

1. Europe: High Awareness of Energy Conservation

On September 1, 2018, the halogen lamp ban came into force in all EU countries. The gradual elimination of traditional lighting products will accelerate the development of LED lighting penetration. According to the Prospective Industry Research Institute report, the European LED lighting market continues to grow, reaching US$14.53 billion in 2018, with an annual growth rate of 8.7% and a penetration rate of more than 50%. Among them, the growth momentum of spotlights, filament lamps and decorative lamps for commercial lighting is particularly significant.

2. USA: Rapid Growth of Indoor Lighting Products

According to CSA Research data, China exported 4.065 billion US dollars of LED products to the United States in 2018, accounting for 27.22% of China's LED export market, an increase of 8.31% compared with the US LED exports in 2017. In addition to 27.71% of the unlabeled category information, the top five categories of products exported to the United States are bulb lamps, tube lamps, decorative lamps, spotlights and lamps, mainly for indoor lighting products.

3. Thailand: High price sensitivity

Southeast Asia is an important market for LED lighting. With the rapid economic growth in recent years, investment in infrastructure construction in various countries has increased, coupled with the demographic dividend, which promotes the increasing demand for lighting. According to the data of Yixuan Research Institute, Thailand occupies an important position in the lighting market in Southeast Asia, accounting for about 12% of the overall lighting market, the market size is close to $800 million, and the compound annual growth rate is expected to be indirectly close to 30% between 2015 and 2020. At present, there are few LED manufacturers in Thailand. LED lighting products mainly rely on foreign imports, accounting for about 80% of the market demand. Because of the establishment of China-ASEAN Free Trade Area, imported LED lighting products from China can enjoy zero tariff preference, coupled with the characteristics of low-cost and high-quality made in China, Chinese products occupy the Thai market. The rate is very high.

4. Middle East: Infrastructure Drives Lighting Demand

With the rapid economic development and rapid population growth in the Gulf region, the investment in infrastructure in the Middle East countries has been increasing. At the same time, the rising trend of energy saving and emission reduction in recent years has also promoted the vigorous development of electricity, lighting and new energy markets. Therefore, the lighting market in the Middle East has attracted more and more attention from Chinese LED enterprises. Special, Iran, Turkey and other countries are important export markets of LED lighting products in the Middle East.

5. Africa: Basic lighting and municipal lighting have great potential for development

Due to the shortage of electricity supply, African governments are vigorously promoting the use of LED lights to replace incandescent lamps, and introducing LED lighting projects to promote the growth of lighting products market. The project "Lighting Africa" initiated by the World Bank and the International Financial Organization has also become an indispensable boost. There are few local LED lighting enterprises in Africa, and the LED lighting products developed and produced by them can not compete with Chinese enterprises.